Although a deadly virus that could potentially wipe out
various parts of the globe, Ebola has one advantage. Marketers can potentially
make money off of the virus. One entrepreneur has already created a website
selling Ebola prevention suits, and he has already doubled his investment.
This clever businessman is Drew Pearson, and he is currently
making a descent wage off of Americans’ fears. He claims the company is legitimate,
but I can’t imagine people are going to be walking around in public with these
suits anytime soon. I also have a feeling his sales are more due to people
buying timely Halloween costumes rather than protective gear for a future
epidemic.
This seems like a huge marketing scam that is borderline
unethical. Pearson has the right product at the right time, but it may be
creating more fear than actually helping fulfill a need. However, he also did what every
marketer is taught; he responded to changes in the market faster than anyone
else.
Whether or not Pearson’s marketing tactics are unethical, he
makes a great costume for Halloween. As ridiculous as the website and Facebook
looks, Pearson is making money fast, and it isn’t by pure luck.
Meredith,
ReplyDeleteThis is such an interesting blog. I agree with you, although this is genius on his part as a way to make money, it is totally unethical! Although I understand the fear this disease has caused, I feel as though some people have allowed their fear to get the better of them. I do kind of like he idea of a last minute Halloween costume, but not at the expense of people's emotions.
Meredith,
ReplyDeleteThis so unethical, I heard that someone called 911 and it was a minor problem and she wanted them to get there fast so she said that the person had Ebola. I can't believe the human mind can even think this is ethical and I can't believe people would buy into this. Because Ebola Suits are such a smart investment.