Brides Use Real Time Marketing

While reading “Real-Time Marketing & PR” by David Meerman Scott, I was fascinated by his Bella Pictures example. This company is a business that specializes in bridal photos across 36 different states. The business uses a variety of real-time marketing efforts to secure sales.

Bella Pictures uses contests and polls on its site to interact and engage with consumers. The company also tracks data on its consumers using data from software to build a portfolio with a potential sale before immediately contacting the bride. The company always makes sure to send an appropriate automated response as quickly as possible to follow-up with the bride.

I think this example proves that no matter what the industry or business, any person can use real-time marketing in their company. It will drive sales and provide a stronger relationship with your customer. It gives the business a chance to learn about the customer before even talking with them.