Words Will Never Hurt Me

Katie Delahaye discussed the importance of being discussed on social media in her novel "Measure What Matters". However, she acknowledged that the discussion did not have to be positive. In fact, she implied it was better to be spoken of negatively on social media than to not be discussed at all.

When you are negatively being discussed, a brand advocate will usually come to your rescue. It is when you are not being discussed at all when you should start to worry. If no one is talking about you, your brand will not look newsworthy and customers will choose recognized competitors over you.

Negative conversations in social media can also give you helpful insight to improve your products and services. When you listen to your consumers, they can encourage beneficial change that will improve your sales and brand image. No matter the playground setting, sticks and stones may break your bones but words will never hurt you.