As a marketing major, I have heard a lot of negativity about
what we advertise and promote to children. Our ethics are put to test when we
are told to market unhealthy food and inappropriate video games to young
children.
One example of unethical marketing that has been directed
towards young females is the classic Barbie doll. The toy has given youngsters
an unrealistic view of beauty, and has taught children that girls are only
interested in shopping and boys. On one end, marketers are concerned with sales,
but they must keep in mind the message they are sending has a negative impact
on society.
Today, consumers want toys that make women appear strong,
smart, and exploratory. So, Lego is looking to change the industry by offering
female Lego characters that are paleontologists, astronomers, and chemists.
This will give young women the message that they too can be smart and
adventurous just like the boys.
Marketers may be to blame for your child wanting a fast food
burger, but we rarely are noted for the positive impacts we have on society.
Marketers started the trend for buying local, and thousands of teens have
stopped smoking because of our campaigns. Marketers may be in it for the money,
but we are not all evil.
Meredith, I have never thought of marketers as evil but I understand why you say that some people do. Your argument for positivity toward marketers is very strong. You know your stuff and I can see your passion for marketing through reading this post.
ReplyDeleteMeredith, I really enjoyed this post because I have heard the same stereotype over and over about marketers. However, I am also in the business college and am fortunate to learn of awesome things marketers are doing in the world. I think many of the positive aspects of marketing are overlooked because of the negative aspects of marketing that have happened. This is where Public Relations can come in and help change the consumers mind of the company and marketing tactics. I look forward to keep hearing of more positive marketing campaigns in the news and perhaps more in your blogs!
ReplyDeleteI completely agree with you Meredith! I loved how you mentioned the Lego characters and the message they are sending to young girls in today's society. Marketers should not all get the reputation as in it for the money or evil. I think marketers are evolving and creating campaigns to encourage positive messages instead of unethical practices.
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